Don't Eat Me Week # 1

Week one= 191

14 pounds the first week.   A lot more than I expected !! Let's see if I can't keep it going.

They say the first week is where you lose a lot of your weight.. Because a lot of if is water weight.  The problem will be keeping it off and progressing downward.

Only 11 hard pounds to go.  maybe if I'm lucky I'll shoot for 20.

Thank you to all of you who are keeping me accountable!

J

Don't Eat Me...

So here's the deal... I've done a lot of looking in the mirror lately and I'm not the man I want to be... I'm not talking mentally or spiritually although those two things need work. But, I am talking physically. 

It all started with this sudden epiphany from God as I climbed to the top of the A & M stadium... ok well maybe it wasn't an epiphany but my own body telling me that I was way out of shape and have been for the past 3 years.

I realized after watching the latest Chase bank commercial and catching their new slogan "Chase Importance" that it hit me.. Even though that's the same message the church has been screaming for hundreds of years and even though  I've stood on stages time and time again proclaiming those exact things... I realized that I've let the unimportant things take over the important things in my life.  One of those is my health.

So here's where I need your help.  I need to lose 25 pounds or so. Right now I'm 205 lbs and for all you math majors out there, you've already discovered my target weight is 180.

Every week, I will be posting a picture of the scale.  I need you to hold me accountable.

My plan: 

1. Increased physical activity (2 miles a night, gym, and vball one or two nights a week)

2. Less caloric intake.  (no more ultimate cheeseburgers and double quarter pounders)

3. An increased amount of protein as well as water ( I hate water)

 Thus burning more calories than consumed causing my body to burn more fat at an accelerated rate, thus causing weight loss.

I need to burn 3500 additional calories a week for every one pound of fat that I want to lose.  That's 70,000 extra calories that I have to burn over the next several months, not including my standard caloric requirements at 205.

So, when you see me, ask me how I'm doing.  According to my site meter on the blog I get an approximate two hundred hits per week.  I will need all of your help.

Thanks

Concerned Sluggard

All Bark And No Bite...

I read this article today from Collide and thought it was dead on...

Today, a lot of the world tuned in as Apple announced the release of updated iPods and iTunes, but no one was really impressed.

Over the past few years, Apple has consistently astonished the world with its new products. From new operating systems, to thinner notebooks, to the new iPhone, Apple has dazzled us and created an expectation that every release to follow will do the same. But there’s no way Apple could hit a home run every time. Today, we experienced this. The release of the new iPod Nano, iPod Touch, and iTunes 8 wasn’t all it was hyped up to be. Nothing really impressive. Nothing we haven’t seen before. Just a pretty new shell. All in time for the holiday shopping season.

Apple has managed to create such hype around every product release that no other company can even match it. Who cares that Microsoft released a new Zune today or that Sony created the worlds thinnest LCD TV? Other companies release and refresh products all the time and no one cares, but when it comes to Apple, the whole world seems to look on. The problem is, when you create so much hype around your products, you must deliver. Apple failed to do that today and the world was let down. So why does this matter?

As a church/business, when you launch a new ministry/venture, event, service, or website, it is greatly important to create a lot of hype around the launch. Build it up, pass out flyer, send mailers and email blasts; whatever works, do it. But be careful. What you are promoting is even more important than the hype itself. If what you’ve built up isn’t all it’s hyped up to be, it will quickly fall flat and fail. If you create an expectation but don’t deliver, people will be disappointed and let down. The newness of something, in itself, is enough to impress for a while, but that will quickly wear off.

Learn from Apple’s mistake: If you are creating hype around a launch, you must deliver beyond the expectations.

 Here's just a few companies who have nailed it with their long term marketing strategies and name.

Kleenex

Chap Stick

Coke

Q Tips

Pampers

By the way:  I still heart Apple!!!